ABOUT
As a senior marketer with over 30 years’ multi-channel experience, I have significant proven success working in senior client and agency roles across a wide range of dynamic, fast-paced, demanding, commercial and challenging B2B, B2C & D2C product and service organisations from smaller to global scale.
As an experienced Portfolio Marketing Director, I have worked with The Marketing Centre for a number of years as one of their valued part-time Marketing Directors for a wide range, type and size of B2B and B2C companies, including the global creative software company Affinity for over 2 years.
I can also work directly with and support a wide range of clients and marketing requirements, working together in a range of ways that suit you and your needs, including; contract, freelance, set days / month, project basis, marketing strategic and delivery advice, and or NED roles, on site (UK), WFH and hybrid.
My sector experience is extensive and includes, although is not limited to; technology, software, apps, telecoms, cyber security, retail, education, property, construction and professional services. I have worked within or with small to large UK and international private and public-sector organisations,in commercial, results-focused marketing roles, developing small to large teams, plans and budgets.
My breadth and depth of experience has given me an ability to quickly understand and immerse myself within a new business, reviewing, identifying, and developing effective, results-based multi-channel marketing, enhancing existing and developing new marketing plans and deliverables. I have significant proven success in reviewing, identifying, developing and enhancing all aspects of teams and resources, both internally and externally with agencies, suppliers and partners.
As an experienced, highly skilled senior marketer, I have been described as “having a unique blend of ideas, strategy, development and delivery”, I quickly “get it” - whether it’s an organisation, project, problem, challenges or marketing team focussed, and I drive responses, solutions and results at pace.
The senior marketing support, advice, experience and tangible value I can add is wide-ranging and includes although is not limited to; devising wide-ranging multi-channel marketing strategies, implementing well-planned marketing campaigns, project or programme scope and mobilisation, selecting, briefing and managing external providers and agencies. I can work directly with your team, your agencies, partners, be an “extension of your marketing team” (a statement often used by agencies although I have experience of this working well on both the agency and client side), and be your key point of contact and expert advice and ideas for all aspects of marketing.
Companies I have worked with...
Services & Working Together
I have worked for or with a wide range of organisations with differing marketing needs, from start-ups - helping to launch and grow, small companies, through to large, including global organisations, supporting them with a range of services including strategy, branding, tailored and targeted marketing, CRM development and increased effectiveness and commercialisation of all aspects of marketing including teams.
In all of my client and agency senior marketing roles I have been successful at driving growth and increasing revenues, and importantly to me and those who I work with and for, I continue to gain a high degree of enjoyment and satisfaction from my positive impact and achievements.
Whether you are looking to work with me as a Portfolio Marketing Director through The Marketing Centre, or directly with myself on a contract basis, or have specific challenges, opportunities or projects, or need support with the review or development and enhancement of a marketing team, I can help
I can quickly engage, understand the requirements and make positive impacts across a wide range of support and services.
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Multi-channel marketing strategies and plans
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Increased marketing effectiveness, tracking, commercialisation and ROI
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Marketing, brand and lead generation
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Branding, positioning, research, marketing workshops and projects
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Digital multi-channel reviews, strategies and support for enhancements
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Support and advice on PR and comms internal and external
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Data insights, segmentation, targeting, CRM and contact strategies
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Customer acquisition, research and insight
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Collateral and content creation
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Video scope, proposal and development
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Marketing team reviews, development, re-structures, recruitment and enhancements
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Events - in person and virtual, small scale to expos
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Product, services, programme scope and launch
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Global marketing strategy and delivery
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Marketing audits of activity, spend and teams
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Adhoc advice or projects
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Troubleshooting and problem resolutions
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Website scope, planning and development
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Partner, stakeholder, supplier development and relations
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Needing a range of senior, experienced, expert marketing advice and support - although not on a permanent basis
Testimonials
Here are a select few testimonials from people I've worked with and for. To see my full range of experience and recommendations please visit my LinkedIn
Contact Me
Fill in your details or better still please just give me a call and we can talk through your requirements to establish how I can support and add value to your business.
Tel: +44 7947 817 562
Richard Jeffery, Director of Growth
GC Business Growth Hub
Bottom line is that Nathan knows his stuff, makes projects and campaigns happen, is highly flexible...and (very importantly) is great fun to work with. During his time at GC he has picked up so many new asks which he has taken on board and got the team and our suppliers to work together to produce great work. He has done a great job for the Business Growth Hub and wider GC during his time undertaking the maternity cover role.
Sarah Hooper, Head of Marketing
Saga PLC
I’ve absolutely no hesitation in recommending Nathan. He’s an exemplary senior account lead, always willing to go the extra mile. He’s able to inspire and mobilise large cross-functional agency teams, always getting the best out of those around him (both direct reports and other colleagues like Planning and creative. We worked together on multiple high-profile integrated campaigns including new product launches, acquisition and a huge and complicated CRM programmes. He is unafraid to challenge his clients (in the right way) and encourages healthy debate, meaning the agency output is always of a very high standard. When faced with the inevitable curve balls / challenges, he absorbs pressure and drives for solutions at pace. He’s also blooming good fun to work with!
Shaun McIlrath, Global Chief Creative Officer
IRIS Worldwide
Nathan is a rare talent. He has a pretty unique combination of creative and strategic skills, as well as being an inspiring leader. Nathan's team were consistent high-achievers - always upbeat, positive and can do - because that's how Nathan is. He leads by example and engenders great loyalty amongst everyone he works with. Can't recommend the big fella highly enough.